Editing the Commercial

Today in class we finish filming. We went to the track and run to show that they were in the gym. We did a tilt shot for that scene. After, we went to the bus loop to shoot the last scene. The people on the video still had to run because we are going to show the logo “America runs on Dunkin.” We had to film a couple of times because some people stopped running or walked the whole time. We were outside for 45 minutes our scenes came out nice. We are now back in class and we were going
to try to dump out footage to a computer but we still don’t know how to do it. Also, Pinnacle Studios isn’t working. Our teacher told us that we can’t edit today. They tried to open it but it still wasn’t working. All the computers won’t let any student edit. If it starts to work, we will edit. I think I found a way to dump the footage to the computer. I think if someone logs in into their Google Photos, they can try to save the videos on the computer. We might try that next class, or we will just use Imovie from Luisa’s phone. For the commercial we will have a voiceover. Khaira and I will make a script so she knows what to say for the video. We are also going to use sound effects and have a shot using the sound that it already has. In the beginning of the video it is going to be black and white then have color. In our video we also had a new actor. We didn’t use some other people in that were in the beginning of the video because we knew they didn’t want to work with us anymore. There still is five people in our commercial. We didn’t need any props but we still had a cup for product placement. Today was easier then last class. I think it went smoothly because we knew what we wanted to do. We also took less time to start. We were very productive with filming and time management. Next class we might film if the computers are working.

Filming Blog

On Thursday my group filmed for the first time. I brought a bag from Dunkin that had "food" in it and a cup. We stuffed the bag with paper to make it look like there was something inside in it. Luisa brought a lot of cups and a mini donut box. Our group got five other people to join our commercial. Our first scene took us the longest because we were not sure how we wanted it to be. Also, half of the group went to fill up their cups so it took longer to get started. While filming, some people were laughing and couldn't keep a straight face. We needed everyone to look tired and dull because its suppose to be the morning time and no one had their Dunkin yet. The second shot is them being happy because they had their coffee. At first everyone wasn't prepare to film and we had to keep doing it again but, by the second or third time we all were serious and it came out better. After that we went to the vending machines to film a small showing them walking. It didn't take us that much time because I think everyone realized that they better they did, the faster they can go back to class. The last thing we did was them going down the stairs. We did this to show that they were leaving class. After we were done filming we had to dump it in the computer. We decided to film on Luisa's phone and the camera that school provided us. When Khiara and I tried to dump the footage it wasn't showing up on the computer. We made sure that the SD card was properly inside the camera and that we were actually filming. At first we were just going to use Luisa's phone to record but we didn't know how to dump our footage, so we used the camera. But we just decided to stick with the first plan and use her phone. To make sure nothing happens with the footage Luisa saved it to her Google Photos then she sent it to me and I also save it on my Google Photos. We are going to use Imovie to edit our commercial. I think that we got a lot done that day even though we had a ruff start. The SD obstacle showed me that it is always better to have a back up plan even if you think nothing bad might happen. On Monday, we are going to film our last scene. We will be shooting at the bus loop and it is going to be the actors running because "America Runs on Dunkin." We didn't get to film it because we did not get the props for it. Our group use a lot of wide and long shots. Tracking shot was use in the beginning and will most likely be used for our last shot. I think all of us did better then what we expected.

Storyboard

Today in class we made our storyboards and decided what we would use. We got actors and discussed how filming would be so that they had an idea. While working on our storyboard we took notes of which types of movements and angles we would use. We decided to use most of the shots we had learned in the beginning. We are going to edit using jump cuts. Also, we are going to use two and three people shots. On our storyboard we have our angles, shots, and locations. We mostly have over the shoulder, eye level and high angles. We’re going to use eye level for when people are interacting with each other. We’ll use high angles when shooting any group encounters or when people are in a big group coming from somewhere. We’ll also be using over the shoulder for when people are talking to each other, in a conversation. Before our group did the storyboard we wanted to have people dress as an "emotion" to portray how the viewer would feel with out Dunkin (for example if they are mad they wear red.) We decided to take it out because we want to other things. If we want to do that, it would not show because at some parts of the video it is black and white. Our commercial is still going to show how you feel before and after having coffee or any other product. We are going to have the people in our video express how they feel with their body language and words.

Editing Lesson Blog

      Today in I learned how to edit videos. My teacher talked about how we need to dump all of our footage from the camera every time. Before I start editing, I need to take many clips so I can have a good shot and not have to spend another day filming. I will edit on a program called Pinnacle Studios. There I can add transitions and voice overs. First I need to put all my footage on the computer and then put it on a folder. When my group and I starts our commercial, we are going to save it with the name of the company so it would be easier and not get confused throughout the year when we have more footage. Our group will buy our own SD card and we will most likely use someone's phone. I think it is good if we use a tripod that the school is providing because it will keep it stable. Then, we will edit it with the program to make it better.
      In class I learned in detail how to edit. But, I need to wait for the video to load all the way or the program can crash. I learned how to detach audio from a clip. Also, I learned how to do a voice over over a clip. For some clips I can add a tittle and change how it looks. I need to render my videos also. This will help the group see if the video is choppy and fix the parts that could be better. The program also can change the colors of the video and if I want to redo something or change it completely, I can delete that part and put the raw footage in the AV Track.
      To end the videos, I need to save it and make sure that I export it. If I don't the if could get lost and my group would have to redo it.

Planning

     Our group decided it is best is we print out pictures of the logo Dunkin’ donuts because “America Runs on Dunkin.” Throughout the whole comercial the actors will be walking and running on “Dunkin.” We will also have people with cups of coffee and food from the company. They will be waking around as background people or close up for product placement. For the costumes we decided to have people dress in different solid colors. The reason why is because the concept of the commercial is how it feels like to not have your coffee that day. The video will display the variety moods someone can be without having their coffee. 
      In case anything goes wrong with the weather we have our backup plan, which is if it rains and we can’t go on the track we would go and film under the media center by the vending machines. We would film in the track people running on the Dunkin boxes but if it’s raining we will have a group of people walking with Dunkin cups. Our other backup plan is the senior patio, we would have a group of kids meeting up to eat their breakfast which would be the donuts and the coffee. If it rains too we would film by the auditorium stairs. Have the group of kids hang out on the stairs with their Dunkin coffee and donuts. We’d also film in the bus loop as if kids were on their way home, our other option would be to film at the point of entry. If things go according to plan we will continue with our track, senior patio, and bus loop films. 
      We decided to create a very detailed schedule because we want to have enough time for all locations. We are filming in four different locations. Which are subject to change if the weather permits. We decided to come and film at lunch too. So from 11:35-11:50 we will be on the senior patio to film our "morning" shot. After that we gave ourselves five minutes to get to the track to film our "day" shot from 11:55-12:15. Then from 12:20-12:40 we will be under the media center. Out last and final scene is us at the bus loop from 12:45-12:55 so we can film our shot of us running with a ton of other people. We thought that doing a shot based off a school day woukd be pretty cool so we picked spots around the school that can be used when filming and would represnt different points in a school day

Research Commercial Convenction

      For our commercial we decided to do Dunkin donuts because we all enjoy it. We started off by searching up Dunkin donuts commercials on YouTube. But we soon realized we did not know what conventions meant so we had to search it up. Most of the commercials were either cute or funny.  Since my group decided to do Dunkin donuts we strictly watched Dunkin commercials. We all brainstormed what we wanted to do and then started typing. We asked our friend to borrow her laptop so we could watch videos. We decided to stray a little far away from the idea of a conventional Dunkin commercial by featuring real people.

       The videos that our grouped watch showed that in the commercials it usually demonstrates people being in a better mood once they have coffee. It also shows people enjoying their drink or food that they have. The commercials have music that is very tranquil. It also have some special effects like pop art and exaggerated scenes like a man flying a plane. During the video, it is colorful most of the time. The commercials have people that talk about why they like Dunkin and that they would keep buying that product. At the end of all the commercials they promote the deals that they have which would attract people to buy it. These tactics persuade people to invest in their company.

      Our idea is that since Dunkins motto is "America runs on dunkin" we're going to have people running while eating donuts. Were not going to do a conventional dunking donuts commercial. most dunking commercials only feature the food or drink being advertised. whereas, ours will have real people doing things because we thought the idea was cool. were going to find as many people as we can to run. were gonna ask our friends to help and their friends. Were also gonna work at my house on Wednesday to brainstorm more. Were also going to buy donuts and iced coffee to put in our commercial. Well have people running while eating as an example of the motto "America runs on dunkin".

Introductory

       Hello my name is Katherine. I am 15 years old and I'm a sophomore at Fort Lauderdale High School. I like to paint and listen to music. For me, painting is a way to express myself and escape from reality. I also paint album covers of some of my favorite musical artist. Some of my favorite artist are Tyler, the Creator, Joji, Cuco, and Frank Ocean. I also am interested in photography. Even though I am not very good but I like to take pictures of my friends and landscape. I also like to bake. I would say I have hobbies but one thing that I am good at is making clothes. I made a couple of purses and I want to start my clothing line later. My friends are very supportive of me and I hope one day I will achieve my goals.