Audience and Institution Essay

Assess the importance of marketing in the media area you have studied

An important part of producing a successful movie is marketing, the promotion and selling of products or services. Marketing alters how the movie is viewed in the eyes of potential or current audiences. Thus, one of the most predominant parts of the process of making a movie is how the movie is presented/viewed. If marketing isn’t adaptable to all consumers, it will make or break a movie.

Ugly Dolls is a perfect example of what happens if a movie does not get good marketing. Only having one commercial aired during the “Puppy Bowl'' will not reach their targeted audience because the majority of people are watching the Super Bowl, since both of these programs are aired at the same time. Another way the company promoted the movie was to make a website which would have a section to interact with the characters. In retrospect, it may seem like an upstanding way to gain awareness of Ugly Dolls, but if individuals do not know about the movie already, it will be unlikely that they will be informed about it. If the marketing team cross promoted with McDonald's, like making toys for Happy Meals, they would have been engaging with the viewers they wanted and also luring parents since children love the toys that come with the meal.

Beauty and the Beast is contradicting to Ugly Dolls. Maybe it could be that one of the biggest companies (Walt Disney Pictures) is involved or that it brings nostalgia to many adults, this movie has made 1.3 billion worldwide. Ignoring marketing, this movie would have been a hit seeing that Walt Disney is a powerhouse name within itself. There are a significant number of die-hard fans that would support anything that this company makes. Besides that, marketing began before the movie was even introduced to the public. One of the best marketing tactics was to have iMessage stickers. Majority of the population have Iphones or an Apple product, therefore people will subconsciously be aware of the movie and become intrigued. Other ways marketing was hidden is by promoting with companies like Twinning and Morgan Taylor. Even though it was in everyday products such as tea and nail polish, it is different from seeing it in social media and TV. Having a new way of promoting this movie brings different types of people to watch it.

An additional movie that has big name companies (Marvel Studios and Walt Disney Pictures) is Guardians of the Galaxy. As previously stated, fanatics will be excited about this movie and even be a way of free promotion. Considering that there are five movies that involve Guardians of the Galaxy, there are people that buy merchandise. This also goes for any type of marketing. When people wear their merch, for example: shirts, hats or pins, they advertise the movie. Another marketing tactic is to collaborate with food companies. Dairy Queen made a special flavor and cup to advertise and the owners of Doritos added the promotion to their bags of chips. Having the promotion on products like these is a simple yet effective way to advertise a movie.

Even though it may seem that marketing has to be extravagant, tiny details can also impact a movie. For Furious 7, there was a special Red Carpet which “fans will be able to watch the trailer and ask the cast questions”. There was also a website created where they could “join the family.” This may not seem as a promotion of the movie, but fans like to have personal connections with their favorite celebrities. The intimacy assembles a bond and will attract new fans to the franchise. Additionally, an action based movie will have other ways to advertise. Universal Studios made a ride that surrounds Furious 7, people that enjoy going to theme parks will see the marketing and be interested in the movie because the ride is exciting and new.

All in all, marketing is the key to having a successful movie. As stated above, it does not matter how lavish or minuscule the promotion is for a movie. It matters when and how it is introduced. 

24 Extract Essay

In the extract 24, the overall theme is that you should always believe in what is right. Even though nobody will agree with you which connects with the social issue of standing up for yourself.

In most of the video, there were two-people shot. It mostly was the main actors in the movie. Having this scene as the shot emphasizes that there is a problem between them and that something will happen later on. In the movie, there were also over the shoulder shots. This demonstrates that they are only speaking to each other and that the argument is not one-sided. The ‘argument’ is portraying that both characters believe in what they think is right.

The way that the extract is edited also adds to the argument as well. Most of the scene was shot reverse shot and then it suddenly went into a split screen. The shot reverse shot is the main actors having their conversation then when the male actor is attacking the female actor it jumps to a split screen showing the other people heading to the room they are in and trying to stop them. The sudden change in action draws the viewer in and is showing what might happen next.

The dialogue and and music contributes to the suspense that is going on within the film. The Dialogue starts with the two main actors talking about where the bomb is and then it jumps to the man yelling at the woman because she wants to leave the country. While they are talking the music is low and not loud as in action movies. When the male actor starts screaming the music gets louder, trying to add emotion because it went from two different ends of a spectrum. Lighting and setting also add to the suspense and theme. The location appears to be an interrogation room and the lighting is dim. It is well known that crime shows use this tactic to create the ‘thrill.’ The movie uses the same idea because it intertwines with the feel and creates the mood. This is somewhat of the climax because the theme is trying to demonstrate that empowerment people want to have.

This dramatic scene is a perfect way to show empowerment, especially the underdog.

CCR for Movie

This is my CCR for my movie. I filmed it all in one take but it was impossible for me to upload it. It had more than 100 mb so it did not work. So, I split it up on Imovie and put it in a google slide. I did a "get ready with me" type of video because it was fun to do. Most youtubers do these types of videos and Khiara was doing it so I thought I would do it as well. It was kind of difficult to do because it was hard for me to cut out footage from the middle of the video. That is why I separated it. But, when I separated it, I did cut some footage that was unnecessary.

Movie :)

CCR for Music Video

This is the CCR for the music video. Overall, I think that the music video was the best out of all the videos that we produce. The music video was fun and simple to make. Since the song had a simple meaning, we decided to just to hang out and have fun.

Music Video

Finally Reshooting!

After a chaotic week of the coronavirus, my group finally filmed!!!Friday was the best day to film because all of us had time to prepare for what will happen in the next few weeks. Since we know what we need to fix, it was easier to reshoot and see our mistakes. We also had to reshoot more because we had new actors. Before we started to film, we went through what we were going to do and what changes will be in the film. The “police officer” and Ava did run-throughs of what they were going to say during the interrogation. We think that it was best if we do this because it will see more natural since we change it to be in her house and not in a interrogation room. We began filming with the open scene of our movie. At the moment, we decided to film some-what in order. We tried to do as much as we but we had to end it quickly. We are going to film again to finish the rest of our movie. We have gotten more time to film and edit because school has been canceled until further notice, we have more time in the day to film instead of after school and the weekends.